Macromedia Reports First Quarter Fiscal Year 2006

Macromedia today reported financial results for its fiscal first quarter ended June 30, 2005.

Flash and Mobile
This is what Stephen Elop said about flashlite and mobile market :
During the course of the June quarter, 9 additional partners made commitments for the use of Flash Lite or the Flash SDK on mobile phones, on televisions and a variety of devices including MP3 players.  These new partnerships also included two major strategic wins that, out of respect for the confidentiality requested by our customers, we will not specifically disclose at this time.

For example, over the last several years a complete ecosystem around FlashLite has developed in Japan. The development of this ecosystem has involved ourselves, the operators like DoCoMo and KDDI, the handset manufacturers, content creators, content aggregators and ultimately the consumers of these devices and experiences. Once an ecosystem like this is established and primed, tremendous value is then created over a very long period of time as the demand for more multimedia content drives new forms of interactive applications, and new business models emerge to satisfy the demand, all in a classic virtuous cycle of innovation.   

We heard one recent estimate that over $1bn in value has already been created around the Flash mobile ecosystem in Japan to date.  To be successful with our mobile efforts in the long term, we have to help foster these same ecosystems in other major geographies around the world. This implies working not only with the device manufacturers, but also with the operators and the content creators in order to establish these same virtuous cycles in other geographic markets, particularly in the US and Europe.  It also implies that Macromedia must continue to extend its Flash platform offerings so that we can continue to increase our monetization of this opportunity. 

Viev the Breeze presentation.

Comments

[Alessandro]

Ciao Marco,

this is pretty and really cool !
How do we get into this opportunity with our content? This is the question that I ask myself everyday !!!

Alessandro

[Tim Walling]

> How do we get into this opportunity with our content?

I think this question will be addressed very soon. At FlashForward some MM reps alluded to some upcoming changes that will enable developers to sell their content in the global market. Sounded interesting and hopefully we'll here more soon.