What Mobile and Flash Lite consumers want

An in-depth KPMG Study of mobile consumers  shows the needs of mobile users. The study is not specific on Flash Lite users, but it also works for them.
MobilePhoneDevelopment gave us a summary of the document saying us that mobile users :

Want new services

Want one service provider and one bill

Want entertainment services in Asia and information services in the West

Are reluctant to pay large premium for extra services

KPMG think Network Operators need to :

• Think of services as a way of retaining customers rather than creating direct extra revenue
• Explore new revenue sources such as media sponsorship/advertising and providing payment services for third parties

Comments

[guphex]

Thanks!!!