Mobile application sold out in bundle with Flash Lite

Flash Lite is not still largely adopted by mobile devices. Macromedia / Adobe are making a great job for closing deal with mobile operators and handset manufacturers.
Have a read here for a better understanding of what I'm saying :

• Motorola Rokr3 phones with Flash Lite (and iTunes) embedded
• Adobe that promise that LG and BENQ-Siemens will embedded Flash Lite

In order to see a huge penetration of Flash Lite we only have to wait.
But I don't want to wait :) And like me, there are a lot of other companies that are ready to start right now in distributing contents and services using Flash Lite.

So for large  projects I thought Adobe could be interested in selling Flash Lite players to distribute in bundle with contents developed by 3rd party company.

During past months with my company, Comtaste, I had  a lot of presentations for many large italian companies showing mobile services for internal use.

For these kind of projects I would like to quote an application made with Flash Lite, without the "bother" of making any additional Java version.
However, due to the current limited diffusion of the Flash Lite player, I would like to increase the market reach potentials of such an application by proposing them the Flash Lite player delivered in bundle with it.

My idea was to quote the contents with a stock of 10.000 Flash Lite players included.
You know large companies have a lot of employees, consultants, marketing men, promoters and so on. All of them might be potential users  for mobile services.

But it seams like Adobe does not like the idea.

So my question is :

Why aren't Adobe interested in licensing Flash Lite player to 3rd party company ?

One answer could be that Adobe is just interested in large deals to spread out the Flash Lite as soon as possibile. And I agree.

But in the meantime why can't we start with medium projects ?

Any Adobians out there ?

Comments

[Alessandro]

Ciao Marco,

Agree with you. Remember the New Express deal of T-Mobile in UK? Well some of those Flash Lite 1.1 player were used for the Maganize application (forgot the name of the app and company). So my guess is that if your customer is a "BIG FISH" business can be done?!

Alessandro

[Tarzunb]

I'm with you on this. Adobe's roll out of the FL 2 player for devices other than the hand full of Nokia phones has been painfully slow and the FL 2 platform is perfect for all sorts of device projects but just not available. I couldn't even get Adobe to reply to any of my emails about this. Not even a "Sorry we can't help". They just ignored me. Let's hope this isn't a sign of rampant commercial greed taking over and just a sign of the hecktic merger process. I'm working on Set Top Boxes at the moment and am stuck with using various token SDK versions of Flash 5, 6 and the odd 7. When really Flash Lite 2 is the perfect solution. *sigh*

[Marco Casario]

ciao Alessandro,
the magazine was Mobizine.
The fact is on the meaning that Adobe gives to "BIG FISH".
Is it a 100K USD ? Is it 1Mln USD ?

Because in my experience I could quote a business that includes 10K for Flash Lite players. And I can't say 10k is a little fish at all ! I found a business like that interesting, don't you ?

[Bryan Rieger]

I think part of the problem here is Flash Lite for which device(s)? I believe companies license the SDK from Adobe in order to build Flash Lite player implementations for their devices. Adobe doesn't simply provide them with finished, binary player distributions for their hardware. As such, it's not simply a matter of signing an agreement, handing over a check and receiving distributable players - hence the requirements of 'big fish' who can not only afford the licenses (shipping millions of units) but also the development, testing and support of their own player implementations based on the Adobe SDK.

On the Flash Lite list I recall Nick stating that the Nokia Flash Lite implementations that are shipping on their phones are actually different (performance wise) than the developer versions from Adobe.

[Nick Gerig]

Hi All,

Just to clarify - the Flash Lite versions on Nokia series 60 3rd ed. phones are different - but I think that has more to do with the fact that they HAVE to be re-written for series 60 third ed.

Bearing in mind it is Nokia, well they are integrating FL into a whole OS so its not really the same as bundling.

With the T-Mobile deal I am pretty sure they didn't mess with the SDK at all - it was just the base FL1.1 player bundled with an C++ app.

Although maybe there is a support issue - with Adobe not wanting to take the risk of a company that doesnt have strong customer service record? But I would be inclined to think its just not worth their while - $10000 is not really that much, I'd guess it would need to be nearer $100000 :)

[Alessandro]

Ciao,

I think the way to go is getting your Flash Lite content bundle with the launch of a Flash Lite enable phone. Dale from Moket got this opportunity and Nokia will launch the 6131 with Whack Attack. Check Dale blog !

Alessandro

[kalim]

You guys remind me so much of Java applet guys on the desktop. Nowadays, more desktop developers concede the flashy banner space to Flash. I suggest you do the same on the mobile end. You can gripe all you want, but it makes no sense to port games to Flash Lite when Java ME already is present in more devices by far. You're basically fighting a losing battle, just like Applet developers are on the desktop.