Mobile Marketing Magazine pointed out some good points in comparing Flash Lite technology with other alternative technologies : WAP, J2ME, C++ and Python.
Flash Lite vs WAP :
Firstly let’s look at WAP. WAP has been proved to be slow and difficult to use, and therefore does little to create a desirable experience.
Flash Lite vs J2ME:
J2ME on the other hand is a real contender. It’s powerful, it has an estimated 20,000 developers, it’s got a few years on Flash Lite in the mobile arena, and it’s the de facto standard for games development.
On the downside, J2ME has a very fragmented landscape, and a long development cycle, which is where Flash Lite comes into its own, as development times are typically three to five times quicker than using other applications resulting in lower costs.
Flash Lite vs C++ and Python :
C++ is another option, but again the process is complex and the development cycle slow, while a further possibility, PYTHON, is currently only available for 60 series devices. Though not all necessarily working within the mobile space, Flash has an estimated 1 million developers, and after nine years, has become a robust, mature development environment.
Compared to J2ME, the ability to create dynamic, animated and rich graphics makes Flash Lite the perfect choice for creating sleek designs and superior sophistication for a truly engaging user experience.
Other applications have their place, but for marketing, Flash Lite has a real edge, and opens the door to dynamic multimedia applications and user interfaces. Experience matters, and in the fast moving world of mobile marketing if development times are shorter, then costs are lower, and reaction time is increased.
Read the entire Flash, Savour of the Mobile Universe? article